Paul Treadwell – Sales & Marketing Director
Paul joined Unilever and rose through the ranks fairly swiftly and was in charge of promotions and packaging design on various brands including Persil, Lipton Tea, Walls Ice Cream, Walls Meats, Mattesons, and many more. He then joined Paynes and re-designed all their confectionery brands. He joined FWT (his father’s business) in 1980.
He has been a main board director of the International Map Trade Association (IMTA), becoming International Vice Chair, and helped to organize the Australian trade show – the first held outside USA.
He was instrumental in setting up FWT’s sister company CHK America in 2002. He would have loved to use the FWT name in the United States but sadly it was already in use by existing companies in completely different markets.
