Information Design Specialists Ticker Tape

30th April 2013

The New Norwich Union

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Following from a highly successful partnership between FWT and Norfolk County Council, where both parties played significant roles, most street furniture has seen a huge upgrade, as have all elements of wayfinding and passenger information. This has brought together easy travel planning between Norwich city centre and all its suburbs, as well as specific initiatives to link with the major Norfolk Hospital, University, Airport and Business Park.

This is a big story, embracing the requirements of ‘special needs’ groups with a bespoke learning difficulties guide, a launch campaign, and every-day boarding and onward travel information, in the right contextual detail, in the right place, and to the right design.

We have produced a new Case Study. This gives and overview summary at the start and then tells the whole story of the process from inception to implementation.

  • Better Bus Area fund background;
  • Audit, analysis, design and production rollout;
  • Project management;
  • Special needs and operator consultation and collaboration;
  • Special needs ‘Learning Guide’ devised and produced;
  • Partnership successes.

 

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A major initiative, funded by the Government’s Better Bus Area funding went live in Norwich on 15th April. This encompassed a total replacement of all bus passenger wayfinding street-based material.

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