FWT was appointed
by First to define and design a detailed Corporate approach
to transport information.
Our task meant we had to comply
with overall Corporate Identity but provide a user-friendly
approach for mapping, timetables and other items. The styling
is now adopted by all First operating companies. A set of guidelines
for each item has been designed.
Over the last
ten years and more, our relationship with First Group and its
operating companies has grown in its scope, culminating in FWT
producing their transport information guidelines. Clear and
concise, wherever you travel in the UK, there will be a common
theme to all First’s information.
