Information Design Specialists Ticker Tape

Downloadable Case Studies

We have selected a range of scenarios which demonstrate the successful implementation of what may seem like similar solutions, but crucially, applied to solve the same sort of problems experienced in differing environments and circumstances. Click on any of the main titles farther down for a fuller report you can download and print. First you might like to consider the following, as it is relevant to all of them:

One can reasonably suppose that passengers know the name of where they are trying to get to. Bus passengers fall into one of three categories:

  1. those who know their destination and also which bus to catch and its nearest boarding point;
  2. those who know the bus route they need to catch but not where to board it;
  3. those who know their destination but not which bus to catch, nor where to catch it;

Passengers in the first category usually need no help at all. Those in the second category need wayfinding assistance to get them to the most convenient boarding point. Those in the third category will need a lot of help. Different products are therefore required to help different people.

The same basic principles apply to railway, airport and boat passengers, even though the detail of what they need to know, and where to find it, can be very different because the catchment, and therefore context, is different. (This is equally true for signage and information in shopping centres.) What this demonstrates is that the set of answers (products) is almost always the same for each travel mode, but the starting point of the users’ knowledge base, and importantly the local environment, can vary enormously. Because of this, the application of these ‘answers’ is NOT always the same. In truth, one size fits no-one.

The case studies are listed in alphabetical order.

These are designed to be read when printed at A4 and we strongly recommend this as opposed to reading them on screen. To download, please right click on any of the main titles and save the PDF to your computer.

DERBY BUS STATION AND CITY CENTRE BUS STOPS - click here to download

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  • 1930s bus station to be demolished within five weeks;
  • new development on the same site with no site available for temporary bus station;
  • all bus station pick-up and set-down to be absorbed into main streets outside;
  • no site available for a central information point;
  • each of about 30 street bus stops to act as a ‘temporary bus station’;
  • design and implementation of wayfinding and timetable information for de-centralized ‘temporary bus station’, including supply of street furniture;
  • management of passenger transfer from old bus station into city centre streets;
  • design and implementation of wayfinding and timetable information for new bus station;
  • management of passenger transfer from city centre streets in to new bus station.


LEICESTER CITY CENTRE - click here to download

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  • reversal of one-way traffic flows causing significant re-location of about 12 bus stops, many into new roads under construction;
  • phased publicity campaign across about 85 city centre bus stops and two disparate bus stations;
  • design of new modular bus shelter flags and stop-specific timetables for all stops affected by the move, over a distance of about a quarter of a mile;
  • slice of later anti-congestion funding spent on major upgrade to the rest of the city centre bus stops;
  • enhancement to include new ‘Where to Board’ citywide wayfinding system.


LONDON UNDERGROUND DIAGRAM - click here to download

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  • client dissatisfaction with geometry and usability;
  • investigation into practicality of depicting interchange quality;
  • investigation into practicality of depicting service patterns;
  • investigation into larger typesize and layout for pocket version;
  • report on fundamental design principles and fitness for purpose.


NORTHERN RAIL STATION VICINITY POSTERS - click here to download

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  • combination of two rail franchises;
  • client desire for better onward travel information;
  • analysis of station exit passenger numbers;
  • organization of local facility surveys and production of map roll-out programme;
  • consultation on map scales and appropriateness for two categories of station usage;
  • explanation of scale difference, cause and effect, illustrated.


THE NEW NORWICH UNION - click here to download

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  • Better Bus Area fund background;
  • Audit, analysis, design and production rollout;
  • Project management;
  • Special needs and operator consultation and collaboration;
  • Special needs ‘Learning Guide’ devised and produced;
  • Partnership successes.

 

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